Make the hard things second nature.
#1 Client Rated Coaching Program in the World.
The Second Nature Newsletter.
Most people reach a level and stay there. This is for the ones who won't.
Weekly tradecraft on performance, leadership, and doing hard things on purpose.
Meet Graham Snowfield
Graham's purpose is to be a constant & expanding example of what is achievable. He is constantly seeking ways to experience more. You can find him scaling mountain tops in the Pacific Northwest, galloping on horseback through Botswana's Okavango Delta, exploring cave systems in Southeast Asia, adventuring across Europe, paddle boarding in volcanic lakes, or getting too close to animals in Yellowstone National Park.
Graham loves life deeply and lives it the extreme. He is a sports philanthropist having competed in some of the world's most gruelling endurance races for various charities. To date, he has lead teams to fundraise a combined total over $3 million in 14 years.
Graham is a 9x Certified High Performance Coach — the highest credential in the world's #1 client-rated coaching program. Before coaching, he led marketing for the #1 fitness company in Western Canada, drove sales and marketing strategy for the #1 real estate marketing agency in North America, and consulted for the #1 International Ski Destination.
Every day, Graham strives to live into three words:
- compassionate (adj.) suspending our egos to understand the perspectives, needs and intentions of others with action-oriented connection in their service
- leader (n.) practice of inspiring others to dream more, learn more, do more and become more
- livsnjutare (n.) one who loves life deeply and lives it the extreme (it's Swedish and pronounced "leafs-new-tar-ee")
Graham works with people who already know there's more available to them — more aliveness, more impact, more of what it actually feels like to operate at full capacity. They don't need convincing. They need someone willing to go there with them. That's Graham.
"Graham is constantly seeking excellence at everything he does. This drive has a positive effect on those around him. If I could summarize Graham in 3 words: #driven, #leader, #passion."
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Featured Programs
FourPM Mastermind &
Misogi
Most high performers spend their days surrounded by people who need things from them. FourPM inverts that dynamic. This is a small, curated group of peers operating at your level — running the same edges, holding each other to a standard that's impossible to maintain alone, and doing the kind of collective work that no solo practice can replicate. In-person and virtual cohorts. Twelve members maximum.
LEARN MORE
Wild Walks
Wilderness Coaching
 The wilderness holds answers to questions you have not yet learned to ask. Wild Walks is a 12-week coaching program built around five consecutive days in one of the most remote wilderness environments on the BC coast — accessible only by float plane, home to fewer than 100 visitors a year, and completely beyond cell signal. The wilderness isn't the backdrop. It's the mechanism. Maximum five participants.
EXPLORE MORE"Most kids buy a VW Golf as their first car. My kid worked with Graham for 5 weeks and then bought an Audi A5."
Tim S.
Certified High Performance Coaching parent
1:1 COACHING
Certified High Performance Coaching
The world's #1 client-rated coaching program — the same methodology proven with Olympians, Fortune 50 CEOs, and top performers across every field. CHPC is a curriculum-driven 1:1 engagement built to close the gap between where you are and what you know is possible — in your clarity, your energy, your courage, and your results.
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Semper Leadership Certified Coaching
Most organizations promote their best performers into leadership. Then leave them to figure out the rest alone. SLCC is a proprietary, curriculum-based 1:1 program built to be the best leadership coaching in the world — session by session, from foundations through the most advanced practice. Application-based. Built for leaders who are ready to go all the way.
LEARN MORE"As soon as you step into a room with Graham his passion and commitment to people and their goals is impressed on you. His innate capability and past experience in leadership coupled with his ability to create positive environments that produce results, are two of the most important skills he brings to any table."
